Play. Learn. Grow.

Toys that start with a story

TOYCO supplies Story and Clay air-dry clay and building bricks to toy shops, bookstores and gift retailers. One supplier, two shelves that keep kids making.

Become a stockistSee the Story and Clay range
Story and clay Tea Party playsets with clay tubs, story cards and modelling tools

Story and Clay air-dry clay is

  • Non-toxic
  • Low boron
  • Pharmaceutical-grade glycerin
  • Ages 3 and up
  • UKCA and CE marked
  • EN71, GCC and KC tested

Two brands, endless making

Both ranges are built on one idea: kids learn best when they create something with their own hands.

Soft air-dry clay sets with story cards, scenes and props, so kids shape their own characters and keep them.

Six Story and Clay large playset boxes
  • UKCA and CE marked
  • 5 series
  • 150+ designs
  • Large, medium and mini sizes
  • Display boxes of 12
Browse the full range

Building-block sets in more than 20 themes, from fairy-tale castles and brick-built flowers to race cars, fire stations and space rockets.

Cogo brick-built race cars speeding round a track
  • 20+ themes
  • New sets for 2026
  • Made in-house since 2004
  • UKCA and CE marked
Explore

The Story and Clay range

From pocket-money mini cards to 18-colour gift sets, there’s a format for every shelf and price point.

Six Funland large playset boxesFunlandSix Ocean Buddies playset boxesOcean BuddiesWild Rainforest mini story cardsWild RainforestBadge and clay mini boxesGlow, magnet and badge minisFinished clay frame picturesClay Frame Art

Why retailers stock TOYCO

One order, two categories

Craft and construction toys from a single supplier, on one order and one invoice.

Toys parents trust

Every Story and Clay and set is UKCA and CE marked. Story and Clay is non-toxic and low boron, and is made under ISO 9001 and meets EN71.

Formats that sell through

Impulse-price mini cards, counter-ready display boxes of 12 and boxed gift sets for bigger baskets.

Becoming a stockist

  1. Tell us about your store

    Send the short stockist form. It takes about a minute.

  2. Get the catalogue and trade prices

    We’ll send wholesale pricing for Story and Clay and , plus what’s in stock now.

  3. Place your first order

    Pick your mix, we pack and deliver, and your shelves are ready for play.

A clay character driving a clay rocket car beside tubs of clay

Let’s fill your shelves

Tell us a little about your store and we’ll send the catalogue and trade pricing.

Become a stockist